Half Coffee
HALF is a mobile coffee ordering experience designed for people on the go.
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Challenge
HALF is a mobile coffee ordering experience designed for people on the go. It helps users discover nearby coffee carts, explore their menus, order and pay in advance, and pick up their drinks when they’re ready.
The project explores how a simple digital experience can make street coffee more convenient — connecting customers with nearby carts while reducing uncertainty around location, availability, and waiting time.
Approach
The research revealed that users often face uncertainty before buying from a coffee cart — from not knowing where the cart is to whether it is open or how long they will have to wait. Based on these findings, I defined the core problem: users need a simple way to find an available coffee cart and order ahead without unnecessary waiting.
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