Overview

1. Background Company:

Leadly is a fictional AI-powered SaaS platform designed to help small and mid-sized businesses automate their CRM workflows and marketing efforts with ease.

It simplifies customer engagement through AI-generated campaigns, smart lead scoring, and behavior-based automation. The platform empowers lean teams to act like full-scale marketing departments—with no complex setup required.

Core Features:

• AI-crafted email campaigns

• Real-time lead scoring & prioritization

• Behavior-triggered automation flows

• CRM contact enrichment with external signals

Target Users:

• B2B startups

• Agencies managing multiple clients

• Solopreneurs or small sales/marketing teams

• SaaS founders

• Tone of voice: Simple, smart, supportive, and modern

• Website goal: Educate quickly → Build trust → Drive free trial/demo conversion

  
  

2. Fonts:

Use a simple, modern and clean type system. Font direction should be clean, tech-forward, and easy to read on all screen sizes.

3. Colors:

Rumahin's palette reflects Bali’s landscapes—lush, tropical, and warm:

4. My Task:

Design a desktop landing page for Leadly that clearly communicates:

• What the product does

• How it helps

• Why the user should trust it

• How to get started (free trial or demo)

Key Sections to Include:

• Hero Section: Strong headline, supporting text, CTA (“Try Leadly Free”)

• Feature Highlights: 3–4 key benefits with icons/visuals

• Live Demo Preview Placeholder or explainer GIF area

• Client Logos / Testimonials

• Simple “How It Works” walkthrough

• CTA Section with lead form

• Footer with navigation + trust-building links

Focus On:

• Clean, accessible layout

• Visual hierarchy

• Conversion-friendly structure

• Light, intelligent brand feel